Reasons for translating your software
Reasons for translating your software If your software is useful in many ways to many people, why not expand your offerings? Why not let them conquer other countries and continents with the help of a translation? According to a survey conducted by CSA Research of 3,000 online shoppers in 10 countries, 60 percent rarely or never buy from websites that are only in English. Translating software into other languages will give significantly more people access to your product or service. This is not only beneficial for companies, as new markets mean more sales and more brand awareness. Users also benefit by having access to more information, more products and more advantages in their own language, which improves the user experience (UX). As can be seen below, 57 percent of consumers find information in their own language more important than price. What is software localization? When translating software, we speak more precisely of software localization. Software localization is the creatio...